Gauss & Neumann's proprietary audit methodology is called the Advertising Account Audit™ (AAA™). It audits SEM and Display accounts in Google and Microsoft Ads. Its output is a profound analysis that provides invaluable insights to turn any SEM account around.
Every audit process includes:
- 3
- PhD level SEM research professionals who perform the audit.
- 3-6
- Weeks of rigorous analysis of entire MCCs.
- 1
- In-depth, dissertation-like audit output document presented on site.
The AAA™ is not a marketing document.
It is a scientific, hand-made dissertation that provides an objective image of an accounts' status.
Some of the areas covered in an Advertising Account Audit™ are:
- Structure design
- Quality Score analysis
- Performance silos
- Keyword structure and distribution
- Reporting abilities and data activation
- Overlapping and hidden traffic
- Optimization limits
- Token analysis
- Device performance
- Taxonomy recommendations
- Ads and Landing Pages
- Audiences structure and handling
- Location Targeting
- Competitor landscape
- Tracking status
We treat audits like hospitals treat MRIs or blood test results.
No generic or ambiguous statements are given on the final document.
Every audit is completely unique and it is tailored to the specific needs of the advertiser, focusing on meaningful issues.
Our objective is not to provide a checklist, but to create impact for our clients' accounts.
The AAA™ provides forecasts on savings and opportunities for many of the sections covered in the audit. Gauss & Neumann's team delivers every audit in person, regardless of the country, in a 3-to-5 hour session in which every important issue in the accounts is covered in detail.
Gauss & Neumann created the AAA™ a decade ago with the intention of providing advertisers in high competitive industries with the most advanced and accurate advertising audits ever made. It is always day one at Gauss & Neumann and our purpose stays intact.
"The purpose of an audit is to fix stuff. If a number
doesn't tell you what to do, that number doesn't matter."
Founder & CEO of Gauss & Neumann